I'm not talking about managing an Instagram page, or writing blogs. And I'm definitely not talking about paying someone to simply post stock images to your social media presences.
The "Marketing Machine" is extremely generous when it's taken care of, but it's also extremely hungry.
If you feed and nurture your client acquisition process, you can very easily justify growing your marketing budget, because it's taking care of you!
You wouldn't believe the amount of businesses I work with that have zero marketing budget. It's insanity to think you can run a business with no outreach.
Plan on having a $1000/month budget MINIMUM. It's very difficult to scale a marketing machine on very low ad spend, and it's even harder to sustain a business on organic methods only (Facebook posts, signage, business cards, etc).
Begin with a proof of concept (your product and offering), then scale up by adding more and more to your budget. You should know down to the dollar how much your CPA (customer acquisition cost) is. A good marketing machine will not only feed you and help you stay taken care of, but will reward you with a growing business that operates like a well oiled machine!
If you'd like to discuss ideas how we can help turn up your marketing efforts, CLICK HERE
to schedule a strategy session with me. We'll get you moving towards your own well-oiled machine!